Final Digipak

This is our final digipak idea. It features common conventions from the post hardcore genre by having images of the band on the product, especially the star image used. It also fits with the convention of punk rock genre where it uses artwork for the digipak. To fit with both conventions, we have combined the two, having the artwork on the outside of the digipak and photos of the band on the inside.

Final Advert

This is the final idea of our media advert. It features typical conventions of adverts, such as the reviews of the album from rock magazines, links to where you can listen to the band more and the logo of a place where you can purchase the album. The image used links to the other products that we have created and fits with the conventions of the post-hardcore/punkrock genres.

Covet - Rough Cut 3

In this rough cut, I have made improvements in the use of practical effects. For example: different fades and a stabilisation effect have been used as well as the several cuts have been added to the video.

Evidence of Star Image

The video starts and finishes throughout focusing primarily on our main character in the video who is both protagonist and lead performer in the idea that this will help the audience relate to this character and help establish that star image that we need to achieve.

We use many shots throughout the video some of his whole body however also some quite close such as this shot to show who the video is focusing primarily on and we want to let the audience achieve that sense of what he feeling through facial expressions that the body cannot show.

We are going with Andrew Goodwin's theory of presenting the Star image of the lead as more essential than the rest of the band in ways such as giving him more camera time and placing him center camera in performance sections of the camera.

Throughout the video we place him center camera without placing him to the left or right showing he is the focus in this narrative and it is his story.

He is primarily shown to great length throughout the mid section of the video so the audience can see the emotions radiating off the character through camera work and editing.

Again he is placed primarily center and in the middle of the band to show that he is the main focus and that this is one of the main reasons why our product will succeed and why they should buy it.

In the final scenes of the video we use many over the shoulder tracking shots throughout the care home to bring the audience with our star in a way that will hopefully closely show the emotional journey that our star has been on throughout these particular scenes.

In the last narrative scenes of the video we do introduce a secondary character in form of the grandma, however it is arguable that the scene is still primarily revolving around that of the primary character and the development of which he is undertaking at this point.

Feedback from Ben Young (Teesside University)

Ben Young, from Teesside University came into our college and listened to the ideas of our class focusing mainly on narrative. He believed that setting your audience up and then deceiving them at the climax of the video as " the audience likes to be surprised" and therefore straying away from the norm in our genre is a must to keep the audience interested past the 20 second mark. He believes we can not achieve the audience's full interest throughout the video if we only have the protagonist waking up and walking to see whoever the song is about throughout the video with sections of live performance, He believes there needs to be more happening with the the character of the boy throughout the narrative to make it interesting and to hint towards a different cause than to her grandma. We are taking this on board and plan to add extra occurrences during the walk to the home as to possibly develop the character more and to give the audience more to relate to in terms of Andrew Goodwin's theory of star image and the main character of the narrative being easy to relate to in terms.

Editing - Tuesday, 2nd of December

During this lesson we made more progress on the video by adding extra footage, changing the narrative (towards the end the grandmother isn't going to be awake so the shots have more impact), arranging extra shooting and by adding a fade out at the end of the video so that video ends smoothly. We added the fade out effect by altering compositing so that the opacity reduces as it reaches the end of the clip.

Storyboard

   

Peer Feedback

Our first rough cut was shown to a class of 17 pupils so that we could obtain feedback. This photo shows an overview of the feedback received, including the the most mentioned improvements suggested and strengths given.

Strengths:

Good lip sync
Good thought beats
Range of shots used

Improvements:
Improve pace of edit (make the pace link to the edit)
Stabilise the shots

Covet - Rough Cut 2

This is our second rough cut which has been improved because it has more footage for both narrative and performance, better thought beats and has footage from another setting (the care home).

We plan on improving this more by gathering more footage in order to get rid of blank spots (particularly the shot of him and his girlfriend) and reshoot individual shots that look fuzzy or shaky.

Track Analysis

Covet – Basement – Track Analysis from alexhester

Storyboard Adaptations and Changes

Covet - Rough Cut 1

This is the first rough cut for our A2 Media Project. For this module we have to create a music video that includes genre representation, lip sync and narrative.

The video begins with a shallow focus, extreme close up, of the vocalist/microphone in order to begin with lip sync. We chose to do this because the song begins with vocals and therefore we are linking the music to the visuals. The video then continues by cutting to the music (thought beats). On the third beat we are missing the footage that we are wanting to use so, at this point in time, we have replaced it with an image we intend to have in the shot.

So far, the footage reaches the end of the video. However there are a lot of blank spots because of our group needing to re-film some footage or having to find a place to put original footage.

Animatic

This is the Animatic from our storyboards which gives a brief overview of how we initially pictured our final idea for this product. there are a few differences however you get a lot of similar shots and the same narrative from this so it does not lead you away from what you see in the video.

Risk Assessment - Care Home